Converting Customer Value: From Retention to ProfitISBN: 978-0-470-01634-3
Hardcover
410 pages
November 2005
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"...reminds marketers of the vital link between customer relationships and profitability ... shows how companies can effectively implement the changes needed." (The Marketer, March 2006)
"...a worthy read..." (Quality world, May 2006)
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Converting Customer Value: From Retention to Profit (US $70.00)
-and- Make It In America: The Case for Re-Inventing the Economy, Updated Edition (US $18.95)
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