 Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch
ISBN: 978-0-470-01747-0
Hardcover
336 pages
January 2006
US $75.00
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- Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
- Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
- Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
- For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
- Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.
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