Lars Tvede, a Danish national, holds a master’s degree in Engineering and a Bachelor’s degree in international commerce. He spent 11 years as derivatives trader, portfolio manager and investment banker before moving to the telecommunication and software industries in the mid 1990s, where he co-founded and seed-funded a number high-tech companies. He returned to the financial industry at the start of 2005 to become general partner and fund manager in the Swiss hedge fund company Provalue (www.provalue.ch). Lars Tvede has published several books on general economics, marketing, telecommunication and trading, including his best-selling The Psychology of Finance, which has been translated to all major languages. He now lives Zug, Switzerland.