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E-book

The Art & Science of Interpreting Market Research Evidence

D. V. L. Smith, J. H. Fletcher
ISBN: 978-0-470-02029-6
E-book
248 pages
May 2004
US $55.00 Purchase This E-book

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  • Offers essential new tools for marketers to interpret evidence and arguments, and make reliable information-based decisions

  • Explores current topics in market research and provides a wealth of case studies of good and bad practice drawn from topical issues

  • Packed with checklists, techniques and tips to help the reader better understand the material and prepare with electronic information