LAURIE YOUNG is a business man who likes to write. During his career he has held senior positions at BT, Unisys and PricewaterhouseCoopers. He also founded, built and sold a company. As his education includes a postgraduate business diploma and an MBA, he combines practical achievement with sound business thinking.

This, his third solo book, concentrates on the transition many companies have to make from the manufacture and sale of products to the provision of services. He first came across this phenomenon when he was director of service marketing at Unisys in the early 1990’s but has advised several companies on its implications in later years. They include: Ericsson, Motorola, Hitachi Data systems, Datex Engstrom, and Nokia.

Other books by Laurie Young:

• Marketing the Professional Services Firm (Wiley, 2005)
• Making Profit from New Service Development (FT/Pearson 1999)

With others:

• Marketing and Scenario Planning (Wiley, 2006)
• New Strategies for Marketing Information Technology (Chapman Hall, 1996)
• Competitive Customer Care (Croner, 1994)