  Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
ISBN: 978-0-470-02751-6
Hardcover
328 pages
May 2006
US $60.00
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"...a great addition to brand consumer communication methodology..." (Brand Strategy, June 2006)
"...read it..." (Admap, July 2006)
"…revolutionary…" (The Marketer, October 2006)
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