 Return on Ideas: A Practical Guide to Making Innovation Pay
ISBN: 978-0-470-02857-5
Hardcover
280 pages
June 2007
US $55.00
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Acknowledgements.
Chapter 1. This is getting us nowhere.
Chapter 2. How to navigate this book.
PART I: THE CASE STUDY.
Chapter 3. The Calippo Shots Story.
PART II: THE CHALLENGE.
Chapter 4. Innovation isn't working.
PART III: THE CORE IDEA.
Chapter 5. A new innovation paradigm: The Rocket Motor.
Chapter 6. Rocketing: Destination.
Chapter 7. Rocketing: Combustion.
Chapter 8. Rocketing: Nozzle.
Chapter 9. Rocketing: Expander.
PART IV: THE ENTERTAINMENT.
Chapter 10. Ten innovations that make it look easy.
PART V: THE PRACTICALITIES.
Chapter 11. Doing it Faster.
Chapter 12. Avoiding the Pitfalls.
Appendix: Rocketing Toolkit.
Index.
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