 Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
ISBN: 978-0-470-02915-2
Hardcover
174 pages
May 2006
US $29.95
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Foreword by Sir Martin Sorrell.
About the Author.
Introduction.
Polishing the Apples.
Time-and-Motion Man and The Mad Inventor.
Why Every Brand Encounter Counts.
The Clipboard and the Copywriter.
Posh Spice & Persil.
Benjamin Franklin and the Kuala Lumpur Question.
The Steak & Kidney Pie That Wasn’t.
Why is a Good Insight Like a Refrigerator?
Index.
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