Part I: Getting Serious About eBay.co.uk.

Chapter 1: Using eBay.co.uk to Launch Your Business.

Chapter 2: eBay.co.uk Business Basics.

Chapter 3: Essential eBay.co.uk Tools.

Chapter 4: Practising Safe Selling.

Chapter 5: Opening a Shop, Virtually.

Part II: Setting Up Shop.

Chapter 6: Stocking Your Shop.

Chapter 7: Knowing Your Merchandise.

Chapter 8: Establishing a Base: Your Web Site.

Part III: Serious Business!

Chapter 9: Software Built for Online Auctions.

Chapter 10: Money and Sense: Budgeting and Marketing Your Auctions.

Chapter 11: Jazzing Up Your Auctions.

Chapter 12: Providing Excellent Customer Service.

Chapter 13: Money Matters.

Chapter 14: Delivering on Your Promise.

Part IV: Your eBay.co.uk Admin.

Chapter 15: Going Legit.

Chapter 16: Practising Safe and Smart Record-Keeping.

Chapter 17: Building an eBay.co.uk Back Office.

Part V: The Part of Tens.

Chapter 18: Ten Successful (and Happy) eBay Sellers and Their Stories.

Chapter 19: Ten Strategies to Sell Your Stuff Successfully.

Appendix A: Glossary.

Appendix B: The Hows and Whys of a Home Network.

Index.