 Branding Governance: A Participatory Approach to the Brand Building Process
ISBN: 978-0-470-03075-2
Hardcover
288 pages
May 2007
US $55.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Instructors may request an evaluation copy for this title.
|
"…challenges traditional thinking on brands." (Retail & Leisure International, June 2007)
"In this superb book, the authors…provide marketers with a practical framework for rethinking and reworking their brand building." (The Marketer: Chartered Institute Of Marketing, October 2007)
;){kind=link}