![]() Alliance Brand: Fulfilling the Promise of Partnering
ISBN: 978-0-470-03218-3
Hardcover
408 pages
September 2006
US $65.00
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Instructors may request an evaluation copy for this title.
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Mark also has an MBA from the University of Reading where he carried out extensive research on alliances. He is a Member of the Institute of Directors, a Fellow of the Chartered Institute of Management, a Member of the Chartered Institute of Marketing, a Member of the Chartered Institute of Purchasing & Supply as well as a Member of Association of Strategic Alliance Professionals (ASAP) and ex Board Director of the European branch of ASAP. Mark is also a regular speaker on alliances and has been published in a number of business journals.

