 Alliance Brand: Fulfilling the Promise of Partnering
ISBN: 978-0-470-03218-3
Hardcover
408 pages
September 2006
US $65.00
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"Clarity of design is matched by the words." (CPO Agenda, December 2006)
“In summary, a very good and thought-provoking read.” (Supply Management, March 2007)
"An excellent book providing a 'toolkit' of useful models substantiated with real world experience that will support any organisation" (General Manager, Partnering and SI Strategic Development, BT Global Services, Sep 2006)
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