 Alliance Brand: Fulfilling the Promise of Partnering
ISBN: 978-0-470-03218-3
Hardcover
408 pages
September 2006
US $65.00
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Acknowledgements.
Preface.
PART I: USING ALLIANCES TO CREATE VALUE.
1. How Value and Advantage Affect Firm Activities.
2. Understanding Alliances.
3. Forces Driving for Alliances.
4. What Winning Alliances Look Like.
5. Forces Challenging Alliance Success.
6. Alliance Brand.
PART I SUMMARY.
PART II: HAVING A CAPABILITY TO PARTNER.
7. Clarity on Strategy.
8. Clarity On Core Competences.
9. Ability To Make Effective Strategic Choices.
10. Attractiveness of Assets.
11. Ability to Collaborate Internally and Externally.
12. Ability to Govern Effectively and Manage Complex Relationships.
13 Effectiveness of Alliance Infrastructure.
PART II SUMMARY.
PART III: WINNING WITH ALLIANCES.
14. Phase 1: Pre-Alliance.
15. Phase 2: Pre-Partner.
16. Phase 3: With-Partner Planning.
17. Phase 4: Alliance Launch.
18. Phase 5: With-Partner Delivery.
19. Phase 6: Alliance Reviews.
20. The Journey to Alliance Brand and Winning Alliances.
Appendix: Alliance Brand Quick Test.
References.
Index.
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