![]() Alliance Brand: Fulfilling the Promise of Partnering
ISBN: 978-0-470-03530-6
Adobe E-Book
408 pages
October 2006
US $55.00
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Hardcover
|
Mark also has an MBA from the University of Reading where he carried out extensive research on alliances. He is a Member of the Institute of Directors, a Fellow of the Chartered Institute of Management, a Member of the Chartered Institute of Marketing, a Member of the Chartered Institute of Purchasing & Supply as well as a Member of Association of Strategic Alliance Professionals (ASAP) and ex Board Director of the European branch of ASAP. Mark is also a regular speaker on alliances and has been published in a number of business journals.

