 Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
ISBN: 978-0-470-04022-5
Hardcover
256 pages
September 2006
US $29.95
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Robert Passikoff, phD, is a world-renowned leader in the development of predictive marketing metrics, and the founder and President of Brand Keys, Inc., a brand marketing consultancy with a track record of big brand success. He is an adjunct associate professor at New York University and a contributing editor for Brandweek and Chief Marketer.
