Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs ThemISBN: 978-0-470-04392-9
Paperback
211 pages
December 2006
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Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
