  Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
ISBN: 978-0-470-04392-9
Paperback
211 pages
December 2006
US $24.95
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- Students will learn how and why: A stolen Yoo-Hoo truck became a promotional and media relations coup; RegisterFree.com's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours; More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility ; A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters.
- Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success.
- Can We Do That?! explores the tactics and stunts that work, and shows you students to apply them to a business without busting the budget.
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