 How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
ISBN: 978-0-470-04547-3
Hardcover
192 pages
October 2006
US $22.95
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Preface.
Acknowledgments.
About the Author.
Introduction.
1. Understand the Ten Truths About SOBs!
2. Toughen up; Sharpen up; Grow up & Go up!
3. Don’t Just Be Better, Be Different!
4. Take the Fight Out of the Sales Process!
5. How to Face and Finesse the SOB “Quadruple Threat”!
6. Shovel the Piles While They’re Small!
7. Create a Cult!
8. Create Urgency to Buy Today!
9. Learn to Read an SOB’s Mind!
10. Be Prepared to Walk Away!
Notes.
Bibliography.
