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Franchising For Dummies, 2nd Edition

ISBN: 978-0-470-04581-7
408 pages
October 2006
Franchising For Dummies, 2nd Edition (0470045817) cover image


If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.

Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:

  • Pick the perfect franchise opportunity for you
  • Find an ideal location
  • Raise the capital you need to launch your franchise
  • Manage daily business operations
  • Understand complex legal issues
  • Work and communicate with your franchisor and other franchisees
  • Read and understand a Uniform Franchise Offering Circular
  • Expand your business and buy new franchises

Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Table of Contents


Part I: Franchising Basics: Separating the Myths from the Facts.

Chapter 1: The Power of the Brand: Franchising and You.

Chapter 2: Franchising Is More than Just a Food Industry.

Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?

Part II: So You Want to Be a Franchisee?

Chapter 4: Making the Choice: Deciding Which Business Is Right for You.

Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.

Chapter 6: Signing on the Dotted Line: Legal Issues.

Part III: Operating Your Franchise like a Well-Oiled Machine.

Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion.

Chapter 8: Hiring, Training, and Other Staffing Decisions.

Chapter 9: Working with Your Franchisor and Fellow Franchisees.

Chapter 10: Attracting and Keeping Customers.

Part IV: Times Change: Deciding What to Do Next.

Chapter 11: Acquiring Other Franchises.

Chapter 12: Acquiring Other Brands.

Chapter 13: When the End Is Nigh.

Part V: On the Flip Side: Building Your Own Franchise.

Chapter 14: From Small Business Owner to Franchisor.

Chapter 15: Growing Your Franchise Family.

Chapter 16: Building the Network: Expanding Wisely.

Part VI: The Part of Tens.

Chapter 17: Ten Keys to Franchise Success.

Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.

Part VII: Appendixes.

Appendix A: Glossary of Common Franchise Terms.

Appendix B: About the CD.


End-User License Agreement.

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Author Information

Michael Seid is the founder and managing director of Michael H. Seid & Associates, one of the nation's leading franchise consultants. Dave Thomas was the founder of Wendy's International. He passed away in 2002.

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Press Release

September 08, 2011
MSA Worldwide Announces the Franchising For Dummies Seminar Series to be held in the fall of 2011

Based on the highly successful book Franchising For Dummies®, the seminar series will provide prospective franchisors information they need to decide whether franchising is the right expansion strategy for their company. Business owners will gain an understanding of the franchise regulatory scheme in their country, the requirements for the proper design and development of a successful franchise system, the anticipated investment required and the steps necessary to complete the franchise development process.

While compliance with franchise laws is necessary for the development of a franchise system, it is not sufficient for new franchisors simply to meet the regulatory requirements of preparing and registering a disclosure document and franchise agreements.  “In this economic climate, it is essential that a franchise program is structured as both marketable and sustainable.  A successful program will also achieve the goal of replicating the brand experience in each location,” says Michael Seid, author of Franchising For Dummies® and Managing Director, MSA Worldwide. 

“In addition to working with experienced franchise business advisors, selecting lawyers who understand both the business of franchising and how to integrate the company’s franchising strategy into the necessary legal documents is the one of most crucial decisions franchisors must make,” says Kay Ainsley, Managing Director of MSA Worldwide. “We are privileged to work with some of the most experienced lawyers of leading franchise law firms on this series.”

Event dates and cities:

September 20: Philadelphia – Lane Fisher, Fisher Zucker

September 23: San Francisco – Charles Miller, Bartko, Zankel, Tarrant & Miller

October 6: Tampa - David Beyer, Quarles & Brady

October 12: Dallas – Ann Hurwitz and Will Woods, Baker Botts

October 14: Boston – Arthur Pressman and Andrew Loewinger, Nixon Peabody

October 25: Atlanta – Rupert Barkoff, Kilpatrick Townsend & Stockton

October 25: Washington, DC – Lee Plave and Marisa Faunce, Plave Koch

November 2: Los Angeles – Jon Solish, Bryan Cave

November 8: Miami – Michael Joblove, Genovese Joblove & Battista

November 11: Chicago – Stuart Hershman, DLA Piper

November 15: Columbus – Herb Hedden and Judy Marsh, Vorys, Sater, Seymour and Pease

November 17: Denver - Kim McCullough, Ballard Spahr

November 22: Toronto, Canada – Larry Weinberg, Cassels Brock

November 29: Minneapolis – Brian Schnell, Faegre & Benson

December 8: New York –David Kaufmann and David Oppenheim, Kaufmann Gildin Robbins & Oppenheim

Click here for further information on the Franchising For Dummies seminar in your area. To register, contact Kim Ellis, Senior Consultant at kellis@msaworldwide.com.

The Franchising For Dummies seminar will be a full day program.  Lunch will be provided and attendees will receive a copy of Franchising For Dummies®. There will be break time scheduled during the program as well as ample time for questions.  All of the speakers will also be available after the seminar by telephone to discuss issues not discussed during the program.

Seminar Fee: One-Day Seminar - $295.00. 

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