Advertising For Dummies, 2nd EditionISBN: 978-0-470-04583-1
Paperback
336 pages
January 2007
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Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.
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Advertising For Dummies, 2nd Edition (US $21.99)
-and- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition (US $19.95)
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