 Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine
ISBN: 978-0-470-04712-5
Hardcover
272 pages
January 2007
US $21.95
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Acknowledgments.
Introduction: Buckle Up for Your Fantastic Voyage.
Chapter 1 Trump on Entrepreneurship.
Chapter 2 Unleash Your Entrepreneurial Power.
Chapter 3 Feel the Fear—Do It Anyway.
Chapter 4 Start Right—Build on the CUSTOMER Model.
Chapter 5 Scour the World for Ideas.
Chapter 6 Select One (And Only One) Opportunity.
Chapter 7 Bootstrap.
Chapter 8 Plan for the War with Your Competitors.
Chapter 9 Design Your Money Machine.
Chapter 10 Virtualize and Globalize.
Chapter 11 Do Well and Do Good.
Chapter 12 Devise a Winning Strategy.
Chapter 13 Project Your Growth and Profitability.
Chapter 14 Mobilize Powerful Resources Quickly.
Chapter 15 Develop a Simple, Effective Business Plan.
Chapter 16 Become a Win-Win Negotiator.
Chapter 17 Raise Money.
Chapter 18 Fixate on the Customer.
Chapter 19 Launch Your Venture!
Chapter 20 Suffer Growing Pains Joyfully.
Notes.
Index.
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