An in-depth view of the fine chemicals industry--the products, the markets, the technology, and the key players

Get an insider's unique perspective on the fine chemicals industry, from both a technological and a commercial viewpoint. Employees, suppliers, consumers, investors, students and educators, media representatives, public officials, and anyone else with an interest in fine chemicals will find valuable information and concrete examples to help explain the intricacies of the industry. Author Dr. Peter Pollak, one of the foremost authorities in the field, examines not only where the industry is now, but also where it is heading.

This reference is divided into three parts:
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Part One: The Industry, introduces the technologies underlying the fine chemicals industry and the range of products and services it offers. You will learn about the different types of manufacturers and their plants and facilities. The author also explains the role of research and development and the challenges facing management.
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Part Two: The Business, explores the key markets for fine chemicals, such as the pharmaceutical, agrochemical, and animal health industries, and the relevant marketing strategies. You will discover the ins and outs of pricing, distribution channels, intellectual property rights, account management, and promotion.
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Part Three: Outlook, examines trends, including globalization and outsourcing, and forecasts future growth and development by industry segment. The author concludes with a discussion of the prerequisites for success in this field.

If you want a thorough understanding of the fine chemicals industry--the technology, the business, and the future--this book's insight is unprecedented.