 Marketing Research, 9th Edition
ISBN: 978-0-470-05076-7
Hardcover
792 pages
October 2006
US $150.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. |
Visit Wiley's Higher Education Site for:
Instructors may request an evaluation copy for this title.
|
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
More By These Authors
Buy Both and Save 20%!
 |
+ |  |
Buy Marketing Research, 9th Edition
(List Price: US $150.95)
with Essentials of Marketing Research, 2nd Edition (List Price = US $109.95) Cannot be combined with any other offers. Learn more. |
;){kind=link}