  The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
ISBN: 978-0-470-05105-4
Hardcover
320 pages
April 2007
US $34.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: E-Book
|
Instructors may request an evaluation copy for this title.
|
Joe Plummer, PhD, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for McCann-Erickson WorldGroup.
Steve Rappaport is the Director of Knowledge Solutions at The Advertising Research Foundation.
Taddy Hall is the Chief Strategy Officer at The Advertising Research Foundation and a well-known authority in the fields of innovation and strategy.
Robert Barocci is the President/CEO of The Advertising Research Foundation. He was previously president of Leo Burnett International.
More By These Authors
Buy Both and Save 25%!
 |
+ |  |
Buy The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
(List Price: US $34.95)
with The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (List Price = US $29.95) Cannot be combined with any other offers. Learn more. |
Share This
