  The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
ISBN: 978-0-470-05105-4
Hardcover
320 pages
April 2007
US $34.95
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This book answers some of the most pressing questions marketers face today:
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What are the right measures of effectiveness?
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What are the creative principles when designing different types of online ads?
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How can online advertisers set and allocate the right budget?
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How does the Internet work with other media?
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How do marketers select the right agency partners?
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Buy The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
(List Price: US $34.95)
with The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (List Price = US $29.95) Cannot be combined with any other offers. Learn more. |
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