The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersISBN: 978-0-470-05124-5
Paperback
360 pages
December 2006
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (US $21.95)
-and- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition (US $19.95)
Total List Price: US $41.90
Discounted Price: US $31.42 (Save: US $10.48)
