 Covert Persuasion: Psychological Tactics and Tricks to Win the Game
ISBN: 978-0-470-05141-2
Hardcover
240 pages
September 2006
US $22.95
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Acknowledgments.
Introduction.
1 Covert Persuasion Begins in the Mind.
2 From “No” to “Yes”.
3 Covert Strategies for Changing Beliefs.
4 Covert Persuasion 101:The Tactics.
5 The Words of Covert Persuasion.
6 The Focused Outcome Mindset.
7 20 Keys to Using Covert Persuasion in a Story.
8 Using Questions to Covertly Persuade.
9 Using Emotions to Covertly Persuade.
10 27 Observations About People And How to Covertly Persuade Them.
11 Putting It All Together.
Appendix Covert Persuasion Worksheet.
Bibliography.
Index.
