Sweet Spot: How to Maximize Marketing for Business Growth
PART ONE: Marketing needs to change. To get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world.
Chapter 1. Marketing, Sweet Marketing.
Chapter 2. Sweet Spotting.
Chapter 3. The Qualifying Rounds.
Chapter 4. Growing around in Circles.
PART TWO: How do you get into a sweet spot? You develop the right skills, marketing skills. You have to mine minds, demarcate demand, turn you logo into an icon, mobilize champions-in-chief, and employ advocates-not workers.
Chapter 5. Mining Minds.
Chapter 6. Demarcating Demand.
Chapter 7. From Logo to Icon.
Chapter 8. Champions-in-Chief.
Chapter 9. Employ Advocates, Not Workers.
Chapter 10. The Stuff That Marketing Is Made of.
- Lists the elite league of "sweet spot" companies
What's the game about--how sweet spotters work
Includes topics on growth and concept of full-circle marketing
Lists essential "sweet spot" skills. Including: learn to march to the beat of the buyer; avoid where everyone else is headed; brands are the heart and soul of Sweet Spot companies; make your top executives the first new members of the marketing department; market from the inside out.
"Arun Sinha has called to attention a new way of thinking that will help businesses move the market. Through his ‘sweet spotting’ skills and strategies, Sinha provides a fresh perspective on marketing processes that can help organizations think differently about how to optimize and create market opportunities to achieve ongoing success. A definite-must read for marketers of all levels!" --Chief Marketing Officer of Yahoo! , Cammie Dunaway
"Arun Sinha confronts the new realities of marketing. The book is well packed with contemporary examples. An easy and compelling read."--Ram Charan, Best selling co-author of Execution and Confronting Realities. Author of forthcoming book, Know-how Substance of Successful Leadership.
"Sweet Spot de-mystifies and simplifies the complexity surrounding marketing and branding. Arun Sinha’s personal story telling, experience and business examples provide an easy framework for achieving marketing nirvana and creating business advantage."--Allan Steinmetz, CEO, Inward Strategic Consulting Inc.
"I am in heated agreement with Arun Sinha that success comes to those companies where marketing is central to the business. The question is how to actually make this happen. Arun gives us a thorough examination of what the world’s best companies do specifically to maximize their marketing game, and how they get all the pieces of the organization in perfect alignment to hit the ‘sweet spot’ of success."--Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide