 Google Analytics
ISBN: 978-0-470-05385-0
Paperback
336 pages
September 2006
US $29.99
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PART I: BASIC ANALYTICS.
Chapter 1. Why Analytics?
Chapter 2. Analytics and AWStats.
Chapter 3. Oh, No! More AWStats!
PART 2: SETTING UP GOOGLE ANALYTICS.
Chapter 4. Getting Started.
Chapter 5. The Settings Dashboard.
Chapter 6. Filtering Your Data.
Chapter 7. Using Analytics Goals.
Chapter 8. AdWords Integration.
PART 3: THE REPORTING DASHBOARDS.
Chapter 9. The Executive Dashboard.
Chapter 10. The Marketer Dashboard.
Chapter 11. The Webmaster Dashboard.
PART 4: MARKETING OPTIMIZATION.
Chapter 12. Unique-Visitor Tracking.
Chapter 13. Visitor Segmenting.
Chapter 14. Marketing Campaign Results.
Chapter 15. Search-Engine Marketing.
PART 5: CONTENT OPTIMIZATION.
Chapter 16. Ad Version Testing.
Chapter 17. Content Performance.
Chapter 18. Navigational Analysis.
Chapter 19. Goals & Funnel Process.
Chapter 20. Web Design Parameters.
PART 6: E-COMMERCE ANALYSIS.
Chapter 21. Commerce Tracking.
Chapter 22. Loyalty & Latency.
Chapter 23. Revenue Sources.
Chapter 24. Product Merchandising.
Index.
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