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Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

Ben Mack, Mark Joyner (Foreword by), Dave Lakhani (Afterword by)
ISBN: 978-0-470-05576-2
Hardcover
256 pages
January 2007
US $21.95 Add to Cart

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Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits (0470055766) cover image

Ben Mack is a sales and marketing expert and an award-winning ad-man who has worked on high-profile campaigns at several prominent agencies, including J. Walter Thompson, BBDO, WestWayne, T.G. Madison, WONGDOODY, and Deutsch. Visit www.ThinkTwoProductsAhead.com for more information.

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