 Strategic Market Management, 8th Edition
ISBN: 978-0-470-05623-3
Paperback
336 pages
March 2007
US $80.95
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David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing and is the author of over seven books for both the practitioner and the student of marketing.
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