 Strategic Market Management, 8th Edition
ISBN: 978-0-470-05623-3
Paperback
336 pages
March 2007
US $80.95
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Chapter 1 Strategic Market Management--An Introduction and Overview
Part I. Strategic Analysis
Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Part II. Creating and Implementing Strategy
Chapter 7 SCAs, Synergy and Strategic Philosophies
Chapter 8 Alternate Value Propositions
Chapter 9 Creating and Leveraging Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13 The Global Business
Chapter 14 Setting Priorities for Businesses and Brands--Exit/Milk/Consolidate Options
Chapter 15. The Organization and Strategy
Appendix: Planning Forms
Part I. Strategic Analysis
Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Part II. Creating and Implementing Strategy
Chapter 7 SCAs, Synergy and Strategic Philosophies
Chapter 8 Alternate Value Propositions
Chapter 9 Creating and Leveraging Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13 The Global Business
Chapter 14 Setting Priorities for Businesses and Brands--Exit/Milk/Consolidate Options
Chapter 15. The Organization and Strategy
Appendix: Planning Forms
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