 Marketing for Engineers, Scientists and Technologists
ISBN: 978-0-470-05709-4
Paperback
368 pages
May 2008
US $70.00
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Marketing For Engineers, Scientists and Technologists has been written using the author’s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).
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