Applied Data Mining for Business and Industry, 2nd EditionISBN: 978-0-470-05887-9
Paperback
258 pages
May 2009
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Provides an introduction to data mining methods and applications, in a consistent statistical framework.
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Based upon extensive market research undertaken by the Author the text has been restructured and revised to include 70% new material.
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Promises to be THE book for professional looking to implement data mining techniques in their business.
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Includes coverage of classical, multivariate and Bayesian statistical methodology.
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Uses detailed case studies to illustrate the theory and methodology.
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Case studies are taken from a range of industries and applications including viticulture, operational risk, genomics and pay-TV services (Sky).
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Written in an accessible style, aimed at an audience with a basic knowledge of statistics.
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Discusses the software used in data mining, specifically focusing on SAS
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Includes an extensive bibliography and reference section, with suggestions for further reading.
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Applied Data Mining for Business and Industry, 2nd Edition (US $75.00)
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Total List Price: US $147.00
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