 Logos and No Gos: How to Understand and Get the Most from Your Brand IP
ISBN: 978-0-470-06037-7
Hardcover
240 pages
February 2007
US $70.00
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 â The book provides a good overview for non-specialists of the practical issues involved in creating and maintaining a brand.â (Practical Law For Companies Magazine, March 2007)
 â ...an approachable text which tackles IP from a common sense perspective.â (IP review, Spring 2007)
"This superb bookâ ¦provides marketers with invaluable adviceâ ¦it will be a long time before we see a better book on this topic." (The Marketer: Chartered Institute of Marketing magazine , April 2007)
"Geoff Steward...has created an accessible, readable and comprehensive guide to IP..." (Management Today, july 2007)
Buy Both and Save 25%!
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Buy Logos and No Gos: How to Understand and Get the Most from Your Brand IP
(List Price: US $70.00)
with Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (List Price = US $34.95) Cannot be combined with any other offers. Learn more. |
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