 
Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
ISBN: 978-0-470-06093-3
Adobe E-Book
388 pages
April 2007
US $45.00
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"...by examining the excellence of others we can all improve our own efforts."
(The Marketer, February 2007)
(The Marketer, February 2007)
"…certainly worth reading, especially for brand or marketing directors who need inspiration and want to know the stories behind certain companies’ successes." (Brand Strategy, May 2007)
