Acknowledgments.

Introduction.

Lessons.

Begin.

1 Look Around.

2 Team Up.

3 Get a Method.

4 Analyse the Situation.

Design.

5 Find Needs.

6 Specify the Product.

7 Create Concepts.

8 Select a Concept.

9 Protect the Concept.

Develop.

10 Formulate the Product.

11 Flowsheet the Process.

12 Estimate the Cost.

13 Equip the Process.

14 Scale Up.

Exploit.

15 Organize the Market.

16 Forecast Money Flows.

17 Learn to Sell.

18 Plan Future Products.

Conclusion.

Projects.

P1 Understanding Products.

P2 From Needs to Concept.

P3 Making a Product.

P4 Your Own Product.

Notes.

N1 Experiment at Home.

N2 Plan Your Project.

N3 Present Your Results.

N4 Interview Your Customer.

Colloids.

C1 Product Structure.

C2 Interfaces.

C3 Adsorption.

C4 Rheology.

Index.