Market Research Best Practice: 30 Visions for the Future
This price is valid for United States. Change location to view local pricing and availability.
Other Available Formats: E-book
In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business.
More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.
Buy Both and Save 25%!
Market Research Best Practice: 30 Visions for the Future (US $115.00)
Total List Price: US $133.95
Discounted Price: US $100.46 (Save: US $33.49)