"Exceptionally well-written, it will likely prove to be a seminal text on the influence of the human brain on investment behavior. And neurofinance, as that field is known, may provide the next great edge for savvy investors. ... Inside the Investor's Brain , written by an experienced but surprisingly young author (he's 35), is outstanding. Peterson and his first book have much to offer investors and the institutions in which they work." -- Dr. David L. Nathan, (Barron's, September 2007)

"Clear and Accessible." -- Bob Frick (Kiplinger's Personal Finance, December 2007)

"Highly recommended." -- (Kiplinger's Best Investing Reads of 2007)

"For those who want to take behaviouralism a step further, and to study the science of the brain - a subject that tells us a lot about ourselves, as well as about how we might just make some more money ... " --(Financial Times, December 2007)