 
Hospitality Marketing Management, 4th Edition
ISBN: 978-0-470-07359-9
Adobe E-Book
720 pages
April 2006
US $109.00
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ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.
DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.
