Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Introduction: Where Value Hides and Why it Matters.
I: WHY PROFITABLE GROWTH IS SO HARD TO FIND.
1. Where You Should Compete.
2. Bigger May be Worse.
3. Uncovering Where Value Hides.
II:HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY.
4. Capturing Value.
5. Doing Detective Work.
6. Applying SMP to Sales and Marketing.
III: KEY APPLICATIONS OF STRATEGIC MARKET POSITION.
7. Using SMP to Find New Markets.
8. SMP Strategies for Low-Growth or Low-Margin Businesses.
9. When Do Acquisitions Make Sense?
Appendix: Guide to Information Sources for Competitive and Market Intelligence.
When a business does not perform as well as hoped, how do you decide whether it's an operational problem or a more fundamental problem with how your company is positioned against competitors? When you are required to look for new sources of growth each year, how do know which opportunities truly build on your existing competitive strengths versus taking you into new business areas where your existing capabilities no longer apply?
Mr. Jackson offers a new approach, strategic market positioning, to answering these tough strategic questions.(Journal of Business Strategy, January issue)
Jackson shows how you can draw on SMP [Strategic Market Position] to create clarity around essential business decisions with confidence. . . His writing style is readable, yet weighty and gives valuable insights into improving strategy and creating frameworks for growth. If you want to understand what really drives corporate value you could do worse than read this. (European CEO, Wednesday, January 31, 2007)