Why Most Things Fail: Evolution, Extinction and Economics
Linking economic models with models of biological evolution, Why Most Things Fail identifies the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises. Throughout the book, author Paul Ormerod exposes the flaws in some of today's most basic economic assumptions, and examines how professionals in both business and government can help their organizations survive and thrive in a world that has become too complex. Along the way, Ormerod discusses how the Iron Law of Failure applies to business and government, and reveals how you can achieve optimal social and economic outcomes by properly adapting to a world characterized by constant change, evolution and disequilibrium.
Filled with in-depth insight, expert advice and illustrative examples, Why Most Things Fail will show you why failure is so common and what you can do to become one of the few who succeed.
Preface to the First Edition.
1 The Edwardian Explosion.
2 A Formula for Failure.
3 Up a Bit, Then Down a Bit.
4 Making Sense of Segregation.
5 Playing by the Rules.
6 A Game of Chess.
7 "The Best-Laid Schemes . . . ."
8 Doves and Hawks.
9 Patterns in the Dark.
10 The Powers that Be.
11 Take Your Pick?
12 Resolving the Dilemma.
13 Why Things Fail.
14 What Is to Be Done?
Suggestions for Further Reading.
AUTHOR IS AN AUTHORITY ON THE SUBJECT. As the former head of the Economic Assessment Unit at The Economist and the direcdtor of economics at the Henley Centre for Forecasting in England, Paul Ormerod brings an extensive amount of knowledge on the subject matter.
ECONOMICS IS A HOT TOPIC. This book is accessible to all, since it is almost entirely written in prose and lacks the heavy charts and equations that many find intimidating. In economic theory, there is an abundance of material on what firms should do to ensure success; there is little, if anything at all, analyzing why firms fail
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