 Consumer Behaviour
ISBN: 978-0-470-09352-8
Paperback
422 pages
April 2006
US $80.00
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Preface.
PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 1: Consumer Motives and Values.
Chapter 2: Consumer Response to Marketing 1: Exposure, Attention, Perception.
Chapter 3: Consumer Response to Marketing 2: Learning, Attitudes.
Chapter 4: Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement.
Chapter 5: Consumer Demographics.
Chapter 6: Consumer Psychographics.
Article: Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264.
PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 7: Social Group, Tribal and Household Buying Influences.
Chapter 8: Culture, Sub Culture.
Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124.
PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR .
Chapter 9: New Product Buying.
Chapter 10: Repeat, Loyal and Relational Behaviour.
Chapter 11: Databased Consumer Behaviour.
Chapter 12L Consumer Misbehaviour.
Article: Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368.
Article: Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294.
Glossary.
References.
Index.
Publisher's Acknowledgements.
