Part I: Getting Started with Web Analytics.

Chapter 1: Understanding Web Analytics.

Chapter 2: Steering Clear of Common Terminology Confusion.

Chapter 3: Getting Your Hands Dirty with Web Data.

Part II: Choosing the Right Web Analytics Solution.

Chapter 4: Web Analytics Tools You Can Use.

Chapter 5: Investing in Web Analytics Tools.

Chapter 6: Discovering Niche Solutions.

Part III: Searching for Statistical Treasure.

Chapter 7: Taking Out the Trash.

Chapter 8: Reviewing Site Referrers.

Chapter 9: Getting to Know Your Visitors.

Chapter 10: Identifying Your Most Important Pages.

Chapter 11: Key Performance Indicators Insights.

Part IV: Knowledge Is Power — Making Analytics Work for You.

Chapter 12: Sifting through Search Data.

Chapter 13: Increasing Web Site Visibility.

Chapter 14: Revisiting Your Online Advertising Strategy.

Chapter 15: Chronicling Your Web Analytics History.

Chapter 16: Fine-Tuning Your Web Site.

Part V: The Part of Tens.

Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls.

Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business.

Chapter 19: Ten Web Analytics Best Practices.

Appendix: Web Analytics Glossary.

Index.