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KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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Gimme! The Human Nature of Successful Marketing
ISBN: 978-0-470-10029-5
Hardcover
240 pages
February 2007
US $24.95 Add to Cart

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  • Description
  • Table of Contents
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  • Reviews
"…contains anecdotes with intriguing implications for those of us in research…an interesting book" (Research magazine, August 2007)