 
Selling the Sea: An Inside Look at the Cruise Industry, 2nd Edition
ISBN: 978-0-470-10681-5
Adobe E-Book
352 pages
June 2007
US $40.00
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Acknowledgments.
Chapter 1 Casting Off: The Evolution from Steamship Transportation to Cruising as a Vacation.
Chapter 2 Coming About: The Foundation of the Modern Cruise Industry.
Chapter 3 Life on the Ocean Wave: Living and Working Aboard Modern Cruise Ships.
Chapter 4 Home on the Rolling Deep: Case Studies in Backstage Management.
Chapter 5 Getting Underway: The Public Discovers Cruising Vacations.
Chapter 6 Your Cruise Line GPS: Positioning and Differentiation of Cruise Lines.
Chapter 7 Now Hear This: Marketing Communications—A View from the Bridge.
Chapter 8 Pieces of Eight: Making Money on the High Seas.
Chapter 9 Booking Passage: A Fresh Look at Today’s Travel Agent.
Chapter 10 Bob & Andy’s Vacation Store: Selling the Sea—The Way We’d Do It.
Appendix CLIA Member Cruise Lines.
Index.
