 Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
ISBN: 978-0-470-10742-3
Hardcover
272 pages
May 2007
US $24.95
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Acknowledgments.
Chapter 1. Introduction.
Chapter 2. Collaborative Participation.
Chapter 3. Transfer of Control.
Chapter 4. The Function of Cooperation.
Chapter 5. Appear to Lack Money.
Chapter 6. Rules for Creating Successful Business Models.
Chapter 7. Raising Capital.
Chapter 8. How to Launch a New Product.
Chapter 9. Foreign Exchange Market.
Chapter 10. The Metaverse Arbitration Association.
Chapter 11. Rent a Judge.
Chapter 12. Publishing and Convention Management.
Chapter 13. Taking Back the Automobile Market.
Chapter 14. Mission Statement Rewriting.
Chapter 15. Mocketeering.
Chapter 16. Launching a New Hotel Chain Through an Online Community.
Chapter 17. Medical Research.
Chapter 18. Life Insurance.
Chapter 19. Replacing Advertising with Reputation Management.
Chapter 20. Community for Ardent Fans of College Sports.
Chapter 21. A Community of Art Dealers.
Chapter 22. A group Travel Community.
Chapter 23. Partnering with Giant Corporations.
Chapter 24. My ThirdPlace.com
Chapter 25. IllegitimatiNonCarborundum.com
Chapter 26. Reputation management.
Chapter 27. The Association of Mobile and Online Communities.
Bibliography.
Index.
