 The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
ISBN: 978-0-470-10810-9
Hardcover
193 pages
September 2007
US $24.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Instructors may request an evaluation copy for this title.
|
Dedication.
Acknowledgments.
About Dr. Joe Vitale.
Foreword.
How I Discovered the Lost Secrets.
The Ultimate Guru.
The Messiah of Business.
The Man Everyone Knows.
The Second B In BBDO.
Business Can Save The World.
Secrets To Success Revealed.
Lost 65 Years?
Results Guaranteed.
Why You Must Advertise No Matter What You Do.
Just Try Stopping.
Your True King.
How To Advertise.
Secret #1: Reveal The Business Nobody Knows.
A Nation Of Steel.
How You Can Live Forever.
The Advertising Nobody Knows.
The President Nobody Knows.
What People Really Want.
The War Nobody Knows.
The Gasoline Nobody Knows.
The Business Nobody Knows.
Teach Them Why.
The YOU Nobody Knows.
Secret #2: Use A GOD To Lead Them.
Riding To Her Death.
The Service Guru.
Become The Expert. Doug Johnson's Secret.
How To Create A Miracle.
Post & Crocker & Earhart.
Secret #3: Speak in Parables.
Snap, Crackle, Pop.
Hypnotic Stories.
How to Sell Bad Products.
Story Selling.
He Died a Millionaire.
A Barton Story Sells Me.
A Miracle Letter.
Marshall Field.
Napoleon Inspires Barton.
Secret #4: Dare Them To Travel The Upward Path.
The Zest Of The Battle.
Only You Should Read This.
Secret #5: The One Element Missing.
Do You Support It?
The Acknowledged Master.
True Service or Greed?
Honesty Sells.
You Can Fool Them Once (Maybe).
They Told Him No.
Secret #6: Give Yourself Away.
Money Is A By-Product.
"Selah".
Women & Revolution.
"No Credit Please".
Another Level of Giving.
The Front Porch.
How Giving Led To Greatness.
Top This.
Secret #7: Sharpen The Knife.
Spit Polished.
Make It Tight.
Smart Ads.
Healing Knives.
Sharpen Your Choices.
Act Before It's Too Late.
Instant Access To The 7 Lost Secrets.
The First Secret: Reveal The Business Nobody Knows.
The Second Secret: Use A God To Lead Them.
The Third Secret: Speak In Parables.
The Fourth Secret: Dare Them To Travel The Upward Path.
The Fifth Secret: The One Element Missing.
The Sixth Secret: Give Yourself Away.
The Seventh Secret: Sharpen The Knife.
Resources.
Recommended Reading.
The Secrets of the 2nd B in BBDO: The Copywriter That Nobody Knows.
The Story of the 2nd B in the BBDO (Batten, Barton, Durstine and Osborn) Agency.
The 6 Immutable Laws of Advertising.
The Ads that Nobody Knows.
Bibliography.
