 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
ISBN: 978-0-470-11345-5
Hardcover
304 pages
June 2007
US $24.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book, Paperback
|
Visit Wiley's Higher Education Site for:
Instructors may request an evaluation copy for this title.
|
David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.
