 Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!
ISBN: 978-0-470-11635-7
Hardcover
198 pages
May 2007
US $24.95
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Acknowledgments.
Introduction.
Chapter 1. Motivational Marketing and Why It Is Important to Your Business.
Chapter 2. Motivate Your Prospects to Buy Now.
Chapter 3. Taking Aim at Your Prospect’s Emotions.
Chapter 4. Emotional Motivator 1—Fear.
Chapter 5. Emotional Motivator 2—Love.
Chapter 6. Emotional Motivator 3—Freebies and Bargains.
Chapter 7. Emotional Motivator 4—Effortless Moneymaking.
Chapter 8. Emotional Motivator 5—Making Dreams Come True.
Chapter 9. Creating Your First Emotional Motivator Ad.
Chapter 10. Motivational Marketing: Sales Letter Strategies.
Chapter 11. Motivational Marketing: Web Site Strategies.
Chapter 12. Motivational Marketing: Display and Print Advertising Strategies.
Chapter 13. Motivational Marketing: Radio Advertising Strategies.
Chapter 14. Motivational Marketing: Television Advertising Strategies.
Chapter 15. Get Out There and Motivate Your Prospects.
Chapter 16. Concluding Thoughts on Motivational Marketing.
Important Motivational Marketing Resources.
Index.
